Description
Michael Murphy, has made his mark as Fisheries Biologist, Lure Designer, and Professional Angler. Now he has teamed up with ima Japan to create the next generation jerkbait. Ima combined Michael Murphy’s Biology expertise with its own advanced technology and the Flit 100 was born. The Flit 100, named for its erratic fleeing action and 100mm in length, was designed on the basic premise of “matching the hatch.” The ima Jerkbait, designed with a wide back, flat sides, and a narrow stomach, is designed to closely mimic the flat-sided Herring and/or Panfish prey, common in the U.S. The Flit 100 incorporates a realistic finish, a uniquely designed bill for ease of use and specially designed triangular chambers. This creates constant focal points of contact, maximizing vibration and sound consistency. The ima Flit 100 is the next generation jerkbait designed specifically to trigger strikes and enhance your fishing experience. FLIT 100 - Techniques: Jerk Pause: Start with slack and end with slack after each series of jerks allowing the bait to glide back and forth. Deadsticking: Start out with a couple cranks and jerks to get the bait to desired depth and then pause the lure with slack line. Burning: Reel the jerkbait in fast spurts stopping periodically. A very effective technique around shad spawns and schooling fish. FLIT 120 - Techniques: Jerk Pause: Starting each jerk with a slack and ending with a slack after single to multiple jerks. Increase frequency between jerks and pauses as fish activity level increases and as water temperature increases. Work the lure with your rod top close to the water to maximize depth, bringing the rod tip up as you would like to work it shallower or through or over shallow cover. Deadsticking: Working the lure with very little contact with the lure itself and inching the lure forward by bringing up the slack and using the weight of the line to move the lure forward. Start out with a couple cranks and with the Jerk Pause technique to get the lure to depth before working the deadsticking technique.
Delivery

Shipping & Delivery Information – DuoHook
At Duo Hook, we’re committed to delivering your angling essentials quickly and reliably. Below you’ll find detailed information about our shipping options across Ireland, Northern Ireland, the UK, and Europe.
Domestic Shipping (Ireland & Northern Ireland)
- 📦 Standard Shipping: €4.95
- 🚚 Free Shipping: Orders over €50 qualify for free delivery
- ⚡ Next Day Delivery: Available Monday–Thursday for orders placed before 1 PM (via DPD or Fastway)
International Shipping (UK & Europe)
- 📦 Shipping Rate: €16.00
- 📅 Delivery Time: 2–4 working days
- ✈️ Carriers: DPD or AnPost
Tracking Your Order
Once your order is dispatched, you’ll receive a confirmation email with a tracking link. This allows you to follow your parcel’s journey until it reaches your doorstep.
Shipping Support
If you have any questions about your order or need help with delivery, our customer support team is here to assist. Contact us anytime.
We deliver fast, so you can focus on fishing, not waiting!
IMA FLIT 120 FT120-007
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
Refund Policy
Returns Policy
At Duo Hook, we want you to be completely satisfied with your purchase. If you need to return an item, please read our returns policy carefully.
30-Day Return Policy
Our return policy lasts for 30 days from the date of purchase. If 30 days have passed since your purchase, unfortunately, we can't offer you a refund or exchange.
Eligibility for Returns
To be eligible for a return, your item must be unused and in the same condition that you received it. It should also be in the original packaging.
Non-Returnable Items
Please note that gift cards are non-returnable.
Proof of Purchase
To complete your return, we require a receipt or proof of purchase.
Partial Refunds
In some cases, only partial refunds may be granted. This applies to items not in their original condition, items damaged, or missing parts for reasons not due to our error. Additionally, returns made more than 30 days after delivery may also result in partial refunds.
Refunds
Once we receive and inspect your returned item, we will notify you via email regarding the approval or rejection of your refund. If approved, your refund will be processed, and a credit will automatically be applied to your original method of payment within a specific timeframe.
Late or Missing Refunds
If you haven't received a refund yet, please check your bank account. It may take some time before your refund is officially posted. If the delay persists, contact your credit card company or bank, as there may be processing time involved. If you still haven't received your refund, please reach out to us at info@duohook.ie.
Exchanges
We only replace items if they are defective or damaged. If you need to exchange it for the same item, please send us an email at info@duohook.ie and mail your item to Duo Hook, Unit 2, 1 North Strand, Drogheda, Louth, A92 HR62, Ireland.
Gift Returns
If the item was marked as a gift when purchased and shipped directly to you, you'll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you. If the item wasn't marked as a gift when purchased, the refund will be issued to the original payment method used for the purchase.
Shipping Costs
To return your product, please mail it to Duo Hook, Unit 2, 1 North Strand, Drogheda, Louth, A92 HR62, Ireland. You are responsible for paying your own shipping costs for returning the item. Shipping costs are non-refundable, and if you receive a refund, the cost of return shipping will be deducted from your refund.
Depending on your location, the time it takes for the exchanged product to reach you may vary. If you are returning an item valued over €75, we recommend using a trackable shipping service or purchasing shipping insurance, as we cannot guarantee the receipt of your returned item.
Let customers speak for us
from 6339 reviewsExcellent pole highly recommend this pole very strong an around very good pole

Like it,size looks good,for 1.70 height and 120kg weight,I took medium king and it sits well on me.

Gift voucher for my husband & he was extremely happy with his purchases! Again a very fast delivery! Highly recommend Duo Hook!

Workingh very well on feeder got few breams already on them ;)

Fresh, delivery was very fast.

Drennan Hooklength Plate Power Bandit

The yellow shade creates a bright image without the glare

Berkley PowerBait Power Pupa 35mm Spring Green White

A very efficient service and speedy delivery, Thank you.

Awesome rod, spot on – super happy with it!

fast ... efficiently ... without problems ...
